Social Media as a Music Producer

-

     One of the main reasons for taking this class and soon applying for the social media minor at Ohio Northern University is to be able to understand how to best format my posts to gain traction in my music career. One of my main goals since learning how to produce is to be able to market the skills I have within music production to earn a profit freelancing for various artists. A lot of music production influencers find it hard to be consistent at posting which makes it hard for someone to gain followers and have active engagement from their community. I'm going to detail my story of learning the landscape of social media and finding my place in it as a producer. 

    About two years ago I started producing music because my dad got me Fruity Loops Studio which is a digital audio work-station because I had a passion for music since a young age being in band. With this I quickly began fiddling with the various tools at my disposal with some help from one of my friends named Cameron Austin, also known as NugThugProductions online. Cameron taught me the basics which led me to learn how to produce my own style of music which will help me gain more awareness towards my talent. This is where I got the idea to create pages on TikTok and Instagram which I found to be the most popular sites to post music on.

    My social media journey did not begin with my own account as one of my other friends named Gabe Harmon and I have very similar music and pop culture tastes which prompted us to create a page on TikTok and Instagram called Wavyboyclub. On this account we posted song of the day and various other trends within the world of the music industry and pop culture, but we did not have the knowledge that I have today to be able to be consistent and have optimized posts. This is what led me to focus the rest of my school time to a minor in social media to help understand the landscape.

    Overall as a music producer, there are tons of other producers that are following trends to best bring awareness to their brand which means it is harder to stand out within the music industry. After learning all the terminology and understanding the various tracking statistics of social media it has drastically helped my reach and engagement. One of my main philosophies is regardless of how many people see my posts, the people that truly matter to my goal are the people who engage with my content and wish to collaborate on a piece of art.

    

Comments

  1. Blake KesslerOctober 17, 2024 at 11:23 AM


    Pursuing a social media minor to boost your music production career is a strategic choice. Utilizing platforms like TikTok and Instagram demonstrates your understanding of key promotion tools. Your focus on meaningful engagement and collaboration will help you build authentic connections in the industry.

    ReplyDelete

Post a Comment

Top Posts

Starting Off Strong!

-
The start of the academic year at Ohio Northern University has begun! It is a perfect time to reinvent how you approach academic tasks with a positive and productive mindset. Over the course of my two years at Ohio Northern University, I have learned that it is very important to start the year off strong and maintain good studying habits. As a commuter living in Lima, Ohio, it is especially important to have good time management skills as commuting and working part-time takes up a large portion of my free time. For those who don't know me, I am a junior year psychology major with plans to work in the field of human resources. I hope you guys are just as ready to tackle the new year as I am!
Read more

Dead Week, Dread Week...

-
     As the final week of classes at Ohio Northern University is sitting on the couch making itself at home, the dread of final exams starts to knock on the front door. This time in everyone's college career is very stressful but it doesn't necessarily have to be. Although it is dead week in the eyes of the populace, there is much work to be done that is dreaded by students and myself alike. With our principles of social media class not having a final exam amidst all others it really helps bring the level of stress down. Personally though, this semester has been one of the easiest semesters for me work-load wise as I do not have as much in depth analysis to cover for my psychology major. This is why I think this semester's final exam week is going to be the worst because of the lack of high-octane work this semester, it has turned me into a slacker in some regards.     As the saying goes, 'pressure makes diamonds'. It is the goal to shine like a diamond even whe...
Read more

The Tectonic Shift of Advertising

-
Social media has blown up over the last decade and there seems to be no end in sight to how large a scale social media may be. With over 68% of the world's population owning a phone, it's almost impossible to go about your day-to-day life without being influenced by some form of social media. In 2015, the time spent on mobile devices was higher than the time spent watching cable television and has only climbed higher since. This prompted a change in how marketers advertise their goods and services, which led to a massive shift in society as a whole.   The swift change from commercial advertisements to mobile advertisements has both positive and negative effects on society. Along with allowing for a much larger reach in audience, social media advertisements lead to a greater sense of brand loyalty and bring forth higher conversion rates compared to commercial advertisements. On one hand the larger audience may seem like a blessing, but in reality, the number of people engaging a...
Read more