Chat in a Snap!

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     Snapchat is one of the most popular social media apps that allows people to connect in many innovative ways. With the innovation of having a camera within the main page of the app it allows people to be more readily available to document their life through photos and videos, especially since there is a tool to add text to the photos and videos. Along with the added functionality of chats that you can send those photos and videos that are deleted unless saved has streamlined modern communication online. Not to mention the addition of the story which allows people to post their photos and videos and have them stay up for only 24 hours. This innovation leads people to be more connected in a far easier and quicker way than any other social media platform.

    Along with the many innovations, Snapchat is a great app to advertise and promote your brand or business. Being able to connect with fans and post personal and behind the scenes footage of whatever the brand may be advertising has revolutionized the landscape of advertising on Snapchat. Snapchat is a very good app to use to be able to generate leads and create call-to-action posts due to the nature of snapchat being more personal. Brands can communicate messages and values of their brand to help target the preferred audience. 

    Targeting features and tools within Snapchat are based on location, demographics, interests and which device a user is viewing from. Within these features there is a tool that allows you to choose an audience out of over 300 based on real-world interests and behaviors that consumers have. Another key feature of Snapchat advertising is the ability to post comments to stories as a consumer and have the influencer or brand post their reply to your comment or question on their story. Answering a question one person has about a brand or business is quintessential as not everyone is going to reach out. Being able to post these replies directly to the story can answer the questions that other people may not want to reach out to the brand to ask themselves.

    Overall, Snapchat is a very good tool for communication on a more personal level and for brands to be able to connect to their audience easily.

Comments

  1. Will EdkinsOctober 17, 2024 at 11:36 AM

    I could not agree more that Snapchat is one of the best apps for a more personable way of advertising. I did not even think of that as one of Snapchats best tools for people advertising on the app. The ability to communicate directly with your customers or followers is what sets snapchat apart from other platforms in my opinion.

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