Maintaining a Online Presence

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When trying to start a new brand on social media, it often falls short due to one fatal error, which is not being consistent with content generation or having enough content that can be searched. In the reading it was stated that on average, companies that publish 11+ blogs a month receive 3x more web traffic and 97% more links to their webpage. It is clear that one of the key factors in marketing a brand is having a blog and posting to it consistently to more effectively convert people to your brand.


Blogging requires individuals or brands to commit a significant amount of time writing out new and creative blog posts weekly. This workload may seem daunting on top of all of the other social media sites they may be posting for, especially since there is no instant payback for blogging. One way to ease the burden is to use the blog as a diary, as it originally was intended for this purpose. This can help you to organize your brand as a whole and have a sort of base of operations for what your brand may be working on. Using a blog weekly quickly builds your brand's presence online which makes it easier for people to find your brand overall.


One of the most important parts of marketing a brand is the ability to network with new people and brands alike. Blogging is very useful for networking as it is far more personal than other social media sites may be which helps people feel more comfortable about your brand (AIContentfy). In my interpretation, your brand should have a personality that can connect with the audience you are trying to reach. Along with the blog being a personal diary for the brand, it also is a forum for brand supporters/customers to discuss questions or concerns they may have for the brand which creates a sense of community for the brand itself. Overall, it is important to maintain a presence online by posting consistently to your brand's blog and interacting with the community to network more efficiently and help your audience feel more comfortable.

Comments

  1. Blake KesslerSeptember 4, 2024 at 9:03 PM

    The amount of work it must take to keep a company blog active is CRAZY! Especially because the text said you have to keep the company in mind by identifying the target market for every blog. That has to be difficult!

    ReplyDelete

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