Implementing Strategy in Social Media

-

    Over the course of the last few years, I have been trying to garner awareness for my music career, with many failed attempts of engagement tests and the lack of return on investment for promotions and advertisements of my brand. Failure however is the best teacher, and being comfortable with that failure can take you a long way toward reaching the goals you have in mind. To help myself build a better understanding of the landscape of social media I started taking classes for a minor in social media here at ONU. So far, I have improved my engagement and focus on things that are actually important like metrics and brand identity, rather than trying to force content into the mainstream by posting consistently without having a solid backing holding up the structure of my brand. Taking this class into consideration of my journey in social media fluency, I hope to learn skills to apply not only to my own social media presence, but also understanding what all goes into planning out a marketing strategy for a professional body.

    My top choices for our assignments are The Osborne Family Retrievers and The Hardin County Foundation. Regardless of which one I am assigned I hope to take away an organizational structure of how to build and implement strategy, while prioritizing brand identity and awareness. Being open to failure and working closely with the brand itself to help better understand the brand to provide quality content for their social platforms. Along with building a strategy, I hope to take insights from the people we work with to better understand what resonates with them as a brand, and how to more effectively strategize and market towards specific segments of a population. 

    Bringing the conversation back to my online presence with music, I hope to better clarify my own understanding and skills in formatting and generating content that appeals to a certain demographic. An issue I face often with social media is being too broad in my approach out of fear I created something too niche. 

    Overall, I hope to learn valuable takeaways from my experience in this class that I can use to help better structure a strategy for my own branding purposes. Feel free to share some failures or successes throughout your social media journey to highlight lessons you've learned or help someone who may be in the same position you once were.



Comments

Post a Comment

Top Posts

Starting Off Strong!

-
The start of the academic year at Ohio Northern University has begun! It is a perfect time to reinvent how you approach academic tasks with a positive and productive mindset. Over the course of my two years at Ohio Northern University, I have learned that it is very important to start the year off strong and maintain good studying habits. As a commuter living in Lima, Ohio, it is especially important to have good time management skills as commuting and working part-time takes up a large portion of my free time. For those who don't know me, I am a junior year psychology major with plans to work in the field of human resources. I hope you guys are just as ready to tackle the new year as I am!
Read more

Dead Week, Dread Week...

-
     As the final week of classes at Ohio Northern University is sitting on the couch making itself at home, the dread of final exams starts to knock on the front door. This time in everyone's college career is very stressful but it doesn't necessarily have to be. Although it is dead week in the eyes of the populace, there is much work to be done that is dreaded by students and myself alike. With our principles of social media class not having a final exam amidst all others it really helps bring the level of stress down. Personally though, this semester has been one of the easiest semesters for me work-load wise as I do not have as much in depth analysis to cover for my psychology major. This is why I think this semester's final exam week is going to be the worst because of the lack of high-octane work this semester, it has turned me into a slacker in some regards.     As the saying goes, 'pressure makes diamonds'. It is the goal to shine like a diamond even whe...
Read more

The Tectonic Shift of Advertising

-
Social media has blown up over the last decade and there seems to be no end in sight to how large a scale social media may be. With over 68% of the world's population owning a phone, it's almost impossible to go about your day-to-day life without being influenced by some form of social media. In 2015, the time spent on mobile devices was higher than the time spent watching cable television and has only climbed higher since. This prompted a change in how marketers advertise their goods and services, which led to a massive shift in society as a whole.   The swift change from commercial advertisements to mobile advertisements has both positive and negative effects on society. Along with allowing for a much larger reach in audience, social media advertisements lead to a greater sense of brand loyalty and bring forth higher conversion rates compared to commercial advertisements. On one hand the larger audience may seem like a blessing, but in reality, the number of people engaging a...
Read more