How to Maximize YouTube Potential

-

     YouTube is one of, if not the most popular social media platforms for over a decade. Most people will not see YouTube as a social media though because the content is much longer form than any other platform available. Youtube is still one of the most profitable social media platforms to upload content to and advertise brands within that content. With YouTube being synonymous with television in the social media industry it allows for advertisements to be used in a commercial way just as they have been on television programs. There are many different ways to optimize your YouTube videos to allow for the maximum engagement and possible conversion rate if a YouTuber is sponsored by a brand.

    There are many terms that are needed to understand how the layout of YouTube picks videos up. Keywords are always important when it comes to labeling your YouTube video which allows the video to be picked up in the search engines and recommended tab. These keywords should be a basis for the title of the video being uploaded so the search engine can pick it up far easier. Descriptions are used to help you expound on the meaning of the title, sort of like an abstract to the YouTube video that gives an overview of the video while also directing you to possible sponsors and websites that are connected to the YouTuber. Tags are just as important as keywords as they ensure that your video will appear in the related video section when viewing content. A thumbnail, or cover photo for the video is the main visual component of enticing someone to click on the video. 

    With understanding the landscape of YouTube it will drastically improve the results content creators may be hoping for. Using the tools as an advantage will drastically help videos be pushed to the recommended feed which will ensure that videos are watched by more people. 

Comments

Post a Comment

Top Posts

Starting Off Strong!

-
The start of the academic year at Ohio Northern University has begun! It is a perfect time to reinvent how you approach academic tasks with a positive and productive mindset. Over the course of my two years at Ohio Northern University, I have learned that it is very important to start the year off strong and maintain good studying habits. As a commuter living in Lima, Ohio, it is especially important to have good time management skills as commuting and working part-time takes up a large portion of my free time. For those who don't know me, I am a junior year psychology major with plans to work in the field of human resources. I hope you guys are just as ready to tackle the new year as I am!
Read more

Dead Week, Dread Week...

-
     As the final week of classes at Ohio Northern University is sitting on the couch making itself at home, the dread of final exams starts to knock on the front door. This time in everyone's college career is very stressful but it doesn't necessarily have to be. Although it is dead week in the eyes of the populace, there is much work to be done that is dreaded by students and myself alike. With our principles of social media class not having a final exam amidst all others it really helps bring the level of stress down. Personally though, this semester has been one of the easiest semesters for me work-load wise as I do not have as much in depth analysis to cover for my psychology major. This is why I think this semester's final exam week is going to be the worst because of the lack of high-octane work this semester, it has turned me into a slacker in some regards.     As the saying goes, 'pressure makes diamonds'. It is the goal to shine like a diamond even whe...
Read more

The Tectonic Shift of Advertising

-
Social media has blown up over the last decade and there seems to be no end in sight to how large a scale social media may be. With over 68% of the world's population owning a phone, it's almost impossible to go about your day-to-day life without being influenced by some form of social media. In 2015, the time spent on mobile devices was higher than the time spent watching cable television and has only climbed higher since. This prompted a change in how marketers advertise their goods and services, which led to a massive shift in society as a whole.   The swift change from commercial advertisements to mobile advertisements has both positive and negative effects on society. Along with allowing for a much larger reach in audience, social media advertisements lead to a greater sense of brand loyalty and bring forth higher conversion rates compared to commercial advertisements. On one hand the larger audience may seem like a blessing, but in reality, the number of people engaging a...
Read more