Jazzmatik: Developing a Brand Identity
Over the course of the summer of '25, a good friend of mine since childhood (Prismatica on streaming platforms) and I (Alphalpha on streaming platforms) began undertaking a new music project under the name of Jazzmatik. Jazzmatik can be defined as an experimental fusion of many genres including jazz, hip-hop, breakbeat etc., while not being bound by one specific niche. Our nights and weekends quickly became filled with discord discussions, password management pow-wows, music listening/critiquing sessions and developing the framework for our combined brand. It's common knowledge that it is not easy to carve a path influentially... and that idea seemingly folds over on itself ten times in regards to the music industry. Jazzmatik is not a new idea by any means, which is why trying to carve a path using the stepping stones laid by some of the biggest influences in our lives is very important to us as a brand. Learning how to stick to a core set of values an...