Zach Likes to Yap

Social media has blown up over the last decade and there seems to be no end in sight to how large a scale social media may be. With over 68% of the world's population owning a phone, it's almost impossible to go about your day-to-day life without being influenced by some form of social media. In 2015, the time spent on mobile devices was higher than the time spent watching cable television and has only climbed higher since. This prompted a change in how marketers advertise their goods and services, which led to a massive shift in society as a whole.   The swift change from commercial advertisements to mobile advertisements has both positive and negative effects on society. Along with allowing for a much larger reach in audience, social media advertisements lead to a greater sense of brand loyalty and bring forth higher conversion rates compared to commercial advertisements. On one hand the larger audience may seem like a blessing, but in reality, the number of people engaging a...

The start of the academic year at Ohio Northern University has begun! It is a perfect time to reinvent how you approach academic tasks with a positive and productive mindset. Over the course of my two years at Ohio Northern University, I have learned that it is very important to start the year off strong and maintain good studying habits. As a commuter living in Lima, Ohio, it is especially important to have good time management skills as commuting and working part-time takes up a large portion of my free time. For those who don't know me, I am a junior year psychology major with plans to work in the field of human resources. I hope you guys are just as ready to tackle the new year as I am!